5.112 calls from all over Italy 
4K remote care services
500 media hits in 4 months
113 MILLION media impressions

CAREAPT / ZCUBE - ZAMBON GROUP

ParkinsonCare

A PR first campaign to give wide and qualified visibility to the ParkinsonCare charity project during the first stage of Covid-19 emergency in Italy
2020Social Comunication
5.112 calls from all over Italy 
4K remote care services
500 media hits in 4 months
113 MILLION media impressions

CAREAPT / ZCUBE - ZAMBON GROUP

ParkinsonCare

A PR first campaign to give wide and qualified visibility to the ParkinsonCare charity project during the first stage of Covid-19 emergency in Italy
2020Social Comunication

The first virtual network of cooperative medicine for Parkinson in Europe is born

How did we help Zambon to protect Parkinson affected people during Covid-19 emergency? Through an operation resulting in over 4 thousand free remote nurse care services for affected people all over Italy.

Challenge

In March 2020, Italy was the first European country to be affected by Covid-19 “world pandemic”. Parkinson affected people – over 260.000 in Italy – are one of the most endangered groups of patients.

Careapt – a young startup belonging to Zambon group – and Confederazione Parkinson Italia Onlus decided to provide ParkinsonCare (the service of remote nurse assistance for Parkinson affected patients) for free. The aim was to reduce outpatient consultations only to the strictly necessary cases.

Actions

On April 11 – World Parkinson Day – we launched the ParkinsonCare campaign to raise the awareness of media, Institutions and public opinion on the difficult situations suffered by people with neurodegenerative disorders; we do not often talk about them, but they are the main cause of disability in the world.

The huge media and social impact of the campaign contributed to make ParkinsonCare an international best practice and inspired other prominent scientific realities to become partners. That is how the first virtual network of cooperative medicine for Parkinson in Europe was born.

Awards

UNA ASSOREL 2021

Corporate Social Responsibiliy/Social Impact Award