UNHCR
Let's get it through our heads
UNHCR
Let's get it through our heads
An immersive and moving event to support the "Educate a Child" project
What is more cruel and unfair than denying a 10-year-old girl her right to education and obliging her to get married? “Let’s get it through our heads”: this tragedy has to do with all of us.
Challenge
Images and news about the death of thousands of fleeing children fill in world media pages every day, and the public opinion appears to be used to it as if it doesn’t concern them enough. Shedding light on nearly 4 million refugee children in the world is not an easy gamble to win. They are mostly girls whose access to education is denied and thus are more in danger of suffering violence and early marriages.
Actions
To launch the 2019 edition of the UNHCR campaign called “Mettiamocelo in testa” (Let’s get it through our heads) we created an immersive and moving event made of real objects and true stories told by the ambassadors of the organization. This way we led media, influencers, and public opinion closer to the tragedy of refugee boys and girls whose access to education is denied.
Parallelly, we involved media and influencers through medial relations and digital PR actions.
Awards
Best PR campaign of the Mediterranean area
