What we do
We combine traditional and digital PR strategies to give maximum impact to each project we support.
Our approach? It is multi-channel and multi-stakeholder, with contents at the heart of the strategic and creative process.
Our strength? Creative ideas (always born from data analysis), long-term strategic vision, excellent media management and continuous assessment of each single action and campaign effectiveness.
is our starting point,
is our daily commitment
We help our customers to surf an increasingly complex world where stakeholders’ expectations are rapidly changing and companies are asked to practically act on newer and newer issues, from sustainability to inclusion. We provide insights and ideas but mainly practical solutions to effectively talk to all the stakeholders, from employees to media, institutions to influencers.
Today, consumers expect a lot from brands: they want to feel understood, they expect engaging experiences, but also real and true commitment on the topics they care about the most, from climate change to gender equality. In this new scenario, PRs are a powerful strategic lever. We offer creative ideas coming from consumer-relevant insights, which we turn into stories that reach people’s hearts, change their perspective, and drive their actions and behaviors.
Social communication is one of our greatest passions. Over more than 25 years, we have been supporting NGOs, non-profit Organizations and Foundations to raise people’s awareness, build reputations and shed light on topics being close to us and able to change our way of living. We devoted a lab to the third sector – the INC Non Profit Lab – aimed at helping those working in the field of social communication to seize the change we live in through analyses and solutions.
Our Crisis Management team counts on years of experience in prevention, training, and management of communication in crises scenarios. Over the last 3 years, we have managed more than 30 Issue & Crisis Management-related assignments.
Issue & Crisis Management