Non Profit Lab
Why having a lab on the third sector?
Social communication is one of our areas of expertise, but it is also our great passion: for more than twenty-five years, we have been at the side of NGOs, non-profit Organizations and Foundations to tell their stories, raise people’s awareness and build reputation.
After three years of deep global crisis, we felt the need to create a lab for the Third Sector: the INC Non Profit Lab. The aim was to return something to a sector that gave us a lot by helping it to seize the continuous change we live in, even by anticipating it and supporting it with analyses and solutions.
The INC Non-Profit Lab was born as an open space.
It is the same inclusive approach we have already used in the research called “Poveri Noi. Il Terzo Settore e la sfida dei nuovi bisogni, dopo i tre anni che hanno sconvolto il mondo” (Poor us. The Third Sector and the challenge of the new needs after the three years that upset the world). It is the first ever research carried out with the support of RAI per la Sostenibilità – ESG and presented during an event held last October 14; it delves into the severe disruptions that have changed the daily lives of Italians and non-profit organizations over the last three years.
In future, the Non Profit Lab will offer small but passionate and careful support to all those involved in social communication to let them understand the trends and challenges agitating the time we live in.

Poveri noi
The Third Sector and the challenge of the new needs after the three years that upset the world – Research, 2022

This first report supported by RAI per la sostenibilità – ESG examined both the public opinion (via a survey by DOXA) and the Third Sector (via a questionnaire by INC addressed to insiders of about 70 Organizations) on the impact of unexpected and historic crises, like the pandemics and the war in the heart of Europe. We started with a key question: which are the burning concerns and emergencies generated by these crises? Then we investigated about the perceptions and future expectations of those working in the field of solidarity every day and about the impact of those emergencies on Organizations, their projects and fundraising.
Along with the figures, we also gave room in the report for the contribution of some experts of solid non-profit organizations; they are the first ones who must find proper solutions to changing times to ensure social cohesion and avoid leaving someone behind. We can understand these tough challenges only through the words of well-known representatives of this world.
Research highlights
Italians’ concerns
POVERTY EMERGENCY
FOOD INSECURITY AND RAW MATERIALS SHORTAGE
RISK OF NATIONAL HEALTHCARE SYSTEMS COLLAPSE
RETREAT FROM THE FIGHT AGAINST CLIMATE CHANGE
PSYCHOLOGICAL DISCOMFORT
The panel interviewed by BVA-Doxa institute is a statistical sample of 1000 people living in Italy and aged between 18 and 75. The target was given a close-ended question.
Non-profit Organizations’ concerns
POVERTY EMERGENCY
PSYCHOLOGICAL DISCOMFORT
RETREAT FROM THE FIGHT AGAINST CLIMATE CHANGE
SOLIDARITY CRISIS
The panel interviewed by INC includes over 70 insiders of likewise Third Sector organizations operating in the Digital field (21,1%), Communication (52,1%), and Fundraising (54,9%). The target was given multiple-choice questions.
The responsiveness of non-profit organizations between 2020 and 2022…

… driven by emergency

The trend of donations

If you wish to deepen into the report by DOXA and the questionnaire by INC addressed to about 70 Organizations, please download the Report