ERIDANIA
The future needs sugar
ERIDANIA
The future needs sugar
When products “speak” about the sustainability policy of a company
We created a distinctive creative concept – “the future needs sugar” – to talk about the sustainability policy adopted by Eridania, a symbol of transparency, closeness, and history. This concept led to a storytelling that retraced 120 years of company’s history and told stakeholders and consumers about Eridania’s care for the Planet and communities.
Challenge
Reaffirming Eridania’s role as a leader of the Italian sugar market and as privileged supplier due to its transparency, certified supply chain and environmental data availability for product certification. Telling consumers about Eridania’s sustainability policy, commitments, and achievements.
Actions
We created an imaginative concept for a distinctive tale of sustainability at Eridania (“the future needs sugar”). And we used it in a mix of tools and channels (corporate videos, infographic, a dedicated landing page on Eridania’s website, on-pack communication, press kit). For Classic sugar, Eridania’s core product,
we created a “talking” pack to communicate the company’s commitment to sustainability.
The whole project was presented to the media and the main stakeholders during an event in Bologna aimed at a wide and qualified media coverage.
