HEINEKEN BIRRA MESSINA
The mosaic of Wonders
HEINEKEN BIRRA MESSINA
The mosaic of Wonders
The Mosaic of Wonders, a tribute by Birra Messina Cristalli di Sale to Sicily.
To give concreteness to the bond between Birra Messina Cristalli di Sale and its land, we placed art and wonder at the center of our PR campaign. These two important strategic levers allowed us to create 'The Mosaic of Wonders,' a collective work of art for the community, contributing to redeveloping a peripheral area of Messina. The project involved institutions, stakeholders, artists, and local communities to inspire younger generations
Birra Messina Cristalli di Sale is one of the latest additions to the Birra Messina family. Produced in the city from which it takes its name, with salt from the salt flats of Trapani, it is a tribute to Sicily and its city. It's a brand that interprets and testifies to the beauty of its land. Our challenge? Engage young people, from Gen Z and beyond, to convey the essence of Birra Messina Cristalli di Sale, promote its strong local identity, and its undisputed connection with the island, thereby strengthening awareness and brand reputation in Sicily and Italy.
Thanks to the involvement of 9 talented Sicilian ceramic artists, we brought to life a 10-square-meter mosaic, hand-decorated and donated by Birra Messina Cristalli di Sale to its city. A seed of beauty destined to transform a lesser-known area into a hub for tourists and residents alike. To unveil the artwork, we organized a media event aimed at stakeholders and the local community to promote the brand's tangible commitment to the territory. It's a tribute to Sicilian art and a powerful kaleidoscope inspired by the brand's visual identity, which offers a contemporary interpretation of the colors and symbols of a land that never ceases to amaze
