GROUPAMA Insurance Company
Change LAB, Italy 2030
GROUPAMA Insurance Company
Change LAB, Italy 2030
The trends that will change Italians’ lifestyle over the next 10 years.
Groupama Observatory was created to detect the trends that will impact on the daily life of all of us over the next 10 years, and their consequences on society, economy, country development and on the insurance sector, too.
Challenge
Positioning Groupama among the main insurance players able to detect future trends through a consumer-focused project; placing the perceptions and needs on real topics impacting on the life and safety need of people at the heart of the storytelling.
Actions
Once a year, Groupama Observatory will promote specific research – in partnership with BVA-DOXA – to analyze the main trends impacting people’s lives and the insurance sector and then apply them to Groupama products or excellence areas. High-profile and well-known endorsers will be chosen each year according to the topics the Observatory worked on to be involved in the research results analysis.
