Gruppo Montenegro
Ca' Select Opening & Select Spritz week
Gruppo Montenegro
Ca' Select Opening & Select Spritz week
Select, the authentic Venetian aperitif, returns home.
An intriguing and innovative storytelling, striking the right balance between the product and its core values: from the opening of Ca’ Select, a multifunctional space that encapsulates the heart of the product's craftsmanship, to the brand's commitment to the region by supporting over 40 initiatives related to marine conservation through art. All of this came together to celebrate the inaugural Select Spritz Week, showcasing the authenticity that binds Select Spritz with its city of origin, both on a local and international scale.
The Spritz has become one of the most beloved and consumed aperitifs worldwide. Its popularity has grown significantly in recent years, along with numerous variations that have somewhat overshadowed the original recipe. Our challenge was to reclaim the spotlight for the authentic Venetian Spritz, made strictly with olives and Select, reaffirming the brand's positioning and its connection to the city of Venice, where Select was born in 1920.
On May 25th, Cà Select is inaugurated, the new home of the authentic Venetian aperitif, and the first Select Spritz Week kicks off. To showcase the brand's economic, historical, cultural, and value-based commitment to Venice, we orchestrated a comprehensive 360-degree PR campaign. This included a press preview for over 30 selected Italian and international journalists, an exclusive invitation-only evening featuring a performance by Francesca Michielin, a two-day exploration of the most authentic corners of Venice involving 20 journalists and influencers, and a charity partnership with OCEAN SPACE TBA21 that highlighted over 40 social and cultural activities in the region.
