BARILLA GROUP
Barilla Parental Leave Policy
BARILLA GROUP
Barilla Parental Leave Policy
Barilla introduces new Global Parental Leave Policy to assists all parents.
We began by monitoring and analyzing the Italian and international landscape regarding parenthood and work-life balance to construct a positive and relevant storytelling framework around Barilla's new Parental Leave policy. By presenting the initiative as the latest step in Barilla's DE&I journey, we bolstered its reputation as a leader of change.
Communicating the new Parental Leave policy as an integral part of Barilla's Diversity, Equity & Inclusion journey and its tangible commitment to gender equality. Crafting a positive storytelling narrative on a divisive issue for politics and public opinion.
Starting from the latest data on the challenges of parenthood in Italy, we managed to connect the contents of the new Parental Leave policy to Barilla's commitment to ensuring employees a better work-life balance. We consolidated Barilla Group's leadership role in diversity, equity, and inclusion. We gave our key messages broad and qualified visibility across all major Italian media outlets. The news has reignited the national debate on welfare and parenthood, with Barilla presented as a positive example.
