INC

Roast chicken “sounds” good: for 6 out of 10 Italians, the crispy skin is both pleasing and satisfying. To celebrate the 9th edition of Roast Chicken Day 2025, this year we bring its special crunch to life with a gastro-musical performance by Food Ensemble and Michelin-starred chef Errico Recanati.

50 years of INC — half a century of stories to tell!

On June 25th, at the Palazzo delle Esposizioni in Rome, we celebrated our story (and the story of PR in Italy) with the people who made it possible: clients, journalists, institutions, creators, collaborators, and our team.

1 Gold, 2 Silver and 2 Bronze: awards that fill us with pride and celebrate the incredible teamwork — client & crew — behind every single project.

A huge thank you to Facile.it, Barilla Group, Heineken Italy and Unione Italiana Food for your trust!

A huge thank you to our INC People, who strive every day to reach new heights, and to Provoke Media for this recognition.

To kick off this anniversary celebration, the iconic 1980s Mill-Shaped Alarm Clock transforms into a giant installation, inviting everyone to dive into an immersive experience of memories, emotions, and the authentic taste of an Italian breakfast. Our mission is to keep this story alive in the media and in people’s hearts.

In 2024, Bureau Veritas officially confirmed that we have obtained the UNI/PdR 125:2022 Gender Equality Certification with an excellent score.

HYPER PORTAL, the pop and immersive installation created by Michela Picchi for glo, was one of the standout highlights of Fuorisalone 2025. It attracted over 50,000 visitors and stood out for its iconic fusion of art, design, and communication.

From 2025, our journey of discovering the world of professional coffee begins alongside Lavazza! Our goal: to enhance and maximize the entire AFH (Away From Home) range, the premium brand Lavazza 1895, and the Eraclea brand.

To mark Italy’s first 50 years of production, we organized “Between History and a Vision for the Future“: a day to celebrate the company’s journey and its commitment to making beer a symbol of social connection.

For the third edition, we explore gender-based violence, a painful issue that continues to fill the pages of news reports, but we will examine the phenomenon from a different perspective: investigating possible solutions.