UIF - Unione Italiana Food
Unveiling Italys food icons
UIF - Unione Italiana Food
Unveiling Italys food icons
A celebration of Italian excellence
For the very first National Made in Italy Day, we successfully blended corporate and brand storytelling to spotlight the craftsmanship, innovation, and sustainability at the heart of our food industry. Through collaborations with four outstanding food creators, we took consumers behind the scenes of production, unveiling the passion, research, and centuries-old family traditions that make Made in Italy products truly one of a kind.
On April 15, 2024, the very first National Made in Italy Day was celebrated — a unique opportunity to showcase and promote Italian excellence worldwide. Our challenge? To tell the story of iconic brands and products by putting the spotlight on production processes, cutting-edge technology, sustainability, and heartfelt family stories of passion and entrepreneurship. We did it on an unexpected stage for Brand and Corporate storytelling: Instagram.
We teamed up with four exceptional creators, industry associations, and iconic brands to produce seven mini-reportages that, for the first time, told a unified story of both product and production — blending taste and innovation, vision and centuries-old entrepreneurial family legacies, straight from behind the scenes of their factories. And we did it all while staying true to each creator’s tone of voice and the unique language of the platform.
Bronze Award Influencer Marketing category
