“GOOD FOR YOU, GOOD FOR THE PLANET” BARILLA CHALLENGES FOR THE WELLBEING OF PEOPLE AND THE ENVIRONMENT
The Barilla Group has presented today, May 26, in Milan, “Good for You, Good for the Planet”, the Sustainability report, which highlights the main results achieved by the company on the theme of the wellbeing of people and the Planet. In the last 5 years, the Italian Group has reformulated as many as 219 products: less fat, salt and sugar, more fibres and a continuous growth in the whole grain offers. Under the spotlight are the sustainable farming projects: in 2015, Barilla purchased from 1,300 virtuous farms 140,000 tons of sustainable durum wheat (+50% vs. 2014). In general, the portion of strategic raw materials purchased from responsible supply chains has tripled, from 6% to 18%, with the goal is to reach 100% by 2020. Always mindful of the environment and the Planet, as it is reflected in a 19% reduction of water consumption and a 23% decrease of greenhouse gas emissions per ton of product, also thanks to the “Wheat Train” project. Care for the people in Barilla is a must: 74% of employees embraced with great satisfaction the revolutionary “Smart Working” project, that allows flexibility and a better life/work balance. And on the issue of inclusion and diversity, the Italian company’s goal is to reach by 2020 gender equity in leadership positions.
For Barilla there is only one way of doing business: “Good for You, Good for the Planet”. Oriented towards the wellbeing of people and the environment, to grow at the same pace in volumes, values and sustainability. This is the business challenge of the Parma-based company – world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia – with 29 production plants and revenue of 3,383 million Euros. The company’s sustainability results and the future challenges have been highlighted today May 26, in Milan, with the presentation of Barilla’s “Good for You, Good for the Planet” sustainability report, attended by Chairman Guido Barilla, Deputy Chairman Paolo Barilla and CEO Claudio Colzani. A journey of sustainability that takes on the challenge to honour the sustainable development objectives approved last September 25, 2015 by the 70th General Assembly of the United Nations.
“The issues of the wellbeing of the people, food safety, nutrition, environmental sustainability and the social role within the communities where we are operate, present to us extraordinary opportunities to plan an industrial model ever more projected into the future, said Guido Barilla, Chairman of the Barilla Group. “And we have a clear idea of our priorities for the years to come. Above all, promote the wellbeing of people through our offer, also with marketing campaigns that inform the consumers in a transparent way and facilitate responsible choices. We also want to promote the adoption of sustainable diets: good for the people and the environment where we all live. Finally, we want to support raw materials cultivation methods that reduce environmental impact and guarantee quality crops and development of local farmers. Constant collaborations, transparent and caring, in the areas where we do business are indicating to us a long term way for development, that – beyond immediate benefits in terms of reputation – represent the wealth of trust that the company will reply on to strengthen its position in current markets and launch its future offers in new countries.”
“GOOD FOR YOU”: 219 REFORMULATED PRODUCTS IN 5 YEARS, LESS FAT, SUGAR AND SALT
The first strong point that the Parma-based company considers is “Good for You” which for Barilla means to promote people’s wellbeing by offering nutritionally balanced products and in line with the Mediterranean Model. As reflected in the GYGP report, from 2010 219 Barilla products have been reformulated with a considerable reduction of the levels of sugar, fat and salt, as well as an increase in fibres and whole grain flours. Just in the last 3 years, Barilla reduced total fats and saturated fats in 73 products and salt in 15 products. Since 2012, the company has introduced 28 new whole grain products, Crackers and Granetti are made of 100% whole grain flour, and the whole grain percentage of Barilla whole grain pasta is 100%. In general, currently 85% of Barilla products is in line with the Group’s Nutritional Guidelines, which take into account nutritional recommendations from the scientific community and the international institutions.
“GOOD FOR THE PLANET”: +50% TONS OF SUSTAINIBLE DURUM WHEAT PURCHASED IN 2015
Among Barilla’s priority commitments, there is the promotion of sustainable agricultural practices and supply chain agreements respectful of people, animals and the Planet. In 2015, the company tripled the share of strategic raw materials purchased from responsible supply chains (from 6% to 18%) and it is committed to reach 100% by 2020.
The same holds true for durum wheat. In 2015, the company involved more than 1,300 farms in the “Sustainable Durum Wheat” Project, purchasing as much as 140,000 tons of sustainable durum wheat (+50% vs. 2014). This ambitious project concerns Italy and other countries such as Turkey, Greece and the United States. It aims at reducing greenhouse gas emissions and production costs by up to 30%, and increase production yields by up to 20% with improved revenue for the farmers. An example: 100% of Voiello brand pasta is produced with sustainable “Aureo” durum wheat. Cultivated in Italy without need for irrigation, Aureo Durum Wheat substitutes the Top Quality varieties cultivated in desert areas and makes possible a considerable annual savings of blue water (20 million m3 of water saved).
RAW MATERIALS PURCHASED (WHERE POSSIBLE) IN THE AREA OF PRODUCTION
Barilla mostly purchases raw materials locally, in its areas of production. 100% of the tomato used for the sauces produced in Italy is Italian. In the same way, 100% of the rye used in Sweden and Germany is from local production, so is the 90% of the eggs used in Italy and France. The same occurs, with limits, with durum wheat: Barilla is the world biggest buyer of durum wheat (1.5 million tons in 2015) and mainly (and preferably) buys it in the countries where are production plants are located. In Italy, Barilla purchases about 12% of the entire durum wheat national production: 475,000 tons, which account for about 70% of plants’ requirements. In addition, as much as 85% of this domestic durum wheat comes from cultivation agreements signed in various Italian regions (Emilia Romagna, Marche, Apulia).
“GOOD FOR THE PLANET”: SINCE 2010 -19% OF WATER CONSUMPTION AND -23% OF GREENHOUSE GAS EMISSIONS
Barilla’s commitment to reduce its productions’ environmental impact concerns also the use and the reuse of resources. The “Good for You, Good for the Planet, 2016 Edition” report highlights how much in the last 5 years the company has reduced by 19% water consumption (for an annual saving of about 400,000 m3 of water, which correspond to 17 million showers) and reduced by 23% greenhouse gas emissions (10,000 tours around the world with a car in less than a year) of its production plants. Furthermore, 98% of packages are recyclable and carry instructions for the correct disposal, 42% is made with recyclable material, and 100% of the cardboard in virgin fibre is certified.
Among the innovations aimed at reducing productions’ environmental impact, there is the “Wheat Train”: a new railway link for durum wheat transport from Ravenna to Parma, which means having about 3,300 trucks less on European roads and a reduction of 1,100 tons in greenhouse gas emissions.
BARILLA: FIRST ITALIAN COMPANY IN THE GLOBAL BENCHMARK FOR ANIMAL WELLBEING
Sustainable raw materials for Barilla means also animal wellbeing. Egg made pasta, cookies and sweet snacks produced by the Group are made with eggs coming from cage-free hens: 100% in the cases of Le Emiliane, Mulino Bianco and Pavesi brands. Ready-made sauces and filled pasta are made with beef and pork purchased from suppliers who adhere to the highest standard of animal welfare. In 2015 Barilla was the highest-ranking Italian company in the global benchmark on farm animal welfare BBFAW (Business Benchmark on Farm Animal Welfare), prepared by Compassion in World Farming and World Animal Protection. Additionally, thanks to the collaboration with PETA (People for Ethical Treatment of Animals), the company formalized the NO tests on animals, committing to not perform tests on animals for products or raw materials used and not to finance, commission, author or support in any way any tests on animals.
GOOD FOR COMMUNITIES: 74% OF OFFICE EMPLOYEES MAKES USE OF “SMART WORKING”
Barilla has always cared for people’s wellbeing and in 2013 it pioneered a revolutionary project in the work place, Smart Working, a key project that is also being considered in a Bill discussed in the Italian Parliament in reference to self-employment. Today 74% of the company’s office employees has flexible work schedules, with great satisfaction on both sides.
Barilla announced to double the days per month (from 4 to 8) of smart working for its employees.
The ambitious goal is to offer to 100% of office employees the possibility to work from home by 2020.
INCLUSION AND DIVERSITY: BY 2020 GENDER EQUITY IN LEADERSHIP POSITIONS.
On the issue of social inclusion and diversity, Barilla’s challenge is to reach gender equity in leadership positions by 2020. Today the presence of women in leadership positions is 35%. Barilla was recently nominated the Most Improved Player within the ranking of companies that promote integration and social inclusion of the LGBT community. Barilla obtained from Human Rights Campaign the highest score of (100/100) for two consecutive years in the Corporate Equality Index (CEI), an assessment tool of corporate policies and practices against discrimination based on sexual orientation and gender identity.
In 2015, the company contributed to providing aid for millions of people around the world donating almost 2,800 tons of products (equal to 25 million pasta dishes) and continued its commitment to the Mobile Unit Project with the Italian Civil Protection.
UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS: A POINT OF REFERENCE FOR BARILLA’S JOURNEY
The historic agreement, approved on 25th September, 2015, by the 70th General Assembly of the United Nations, defines a global action program focusing on 17 sustainable development goals to be reached in various areas: from the end of extreme poverty, to food security, from reducing inequality and injustice to climate changes. In addition: health, sustainable consumption and production, economic growth and employment, development of infrastructures, safeguard of natural resources, gender equality. The business world can contribute and strengthen the initiatives of government institutions to transform those goals into concrete initiatives capable of creating effective and lasting changes. Barilla identified 14 sustainable development objectives to account for its commitments and results through the annual publication of the “Good for You, Good for the Planet” Report.