34 million reached people
over 250 million € AVE
21 million social potential reaches

UNHCR

Let's get it through our heads

A PR campaign and an impactful event to support the SMS campaign for refugee children’s right to education.
2019Social Comunication
34 million reached people
over 250 million € AVE
21 million social potential reaches

UNHCR

Let's get it through our heads

A PR campaign and an impactful event to support the SMS campaign for refugee children’s right to education.
2019Social Comunication

An immersive and moving event to support the "Educate a Child" project

What is more cruel and unfair than denying a 10-year-old girl her right to education and obliging her to get married? “Let’s get it through our heads”: this tragedy has to do with all of us.

Challenge

Images and news about the death of thousands of fleeing children fill in world media pages every day, and the public opinion appears to be used to it as if it doesn’t concern them enough. Shedding light on nearly 4 million refugee children in the world is not an easy gamble to win. They are mostly girls whose access to education is denied and thus are more in danger of suffering violence and early marriages.

Actions

To launch the 2019 edition of the UNHCR campaign called “Mettiamocelo in testa” (Let’s get it through our heads) we created an immersive and moving event made of real objects and true stories told by the ambassadors of the organization. This way we led media, influencers, and public opinion closer to the tragedy of refugee boys and girls whose access to education is denied.

Parallelly, we involved media and influencers through medial relations and digital PR actions.

Awards

EMEA SABRE 2020

Best PR campaign of the Mediterranean area